7/3/2023 0 Comments Contagious by Jonah Berger![]() ![]() “So to get people talking, companies and organizations need to mint social currency. “Just as people use money to buy products or services, they use social currency to achieve desired positive impressions among their families, friends, and colleagues,” writes Berger. People share things that make them look good to others. Yet, according to research by the Keller Fay Group, only 7 percent of word of mouth happens online. Word of mouth is the primary factor behind 20 percent to 5o percent of all purchasing decisions. ![]() These principles can be compacted into an acronym. Information travels under the guise of idle chatter.Īfter analyzing hundreds of contagious messages, products, and ideas, Jonah Berger noticed that the same six “ingredients,” or principles, were often at work:.People like to pass along practical, useful information.If something is built to show, it’s built to grow.People share things that make them look good to others. ![]()
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